SEO for your small business: where should you start?
My starting point: choose the work you want more of, then make that offer easier to find and understand.
Published 3 min read
Read the article SEO × PRACTICAL BUSINESS ADVICESearch thinking,
Search thinking,
made useful.
Practical advice from my SEO work, starting with search, local visibility and Google Business Profiles. Plus focused guides to social media and paid ads.
01
SEO BASICSSEO for your small business: where should you start?
A manageable starting point for getting found online, even when marketing is only one part of your day.
Published 3 min read
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GOOGLE BUSINESS PROFILEWhy your Google Business Profile matters
See how photos, reviews and clear business details help people decide whether to call, book or visit.
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LOCAL SEOLocal SEO: what I would check before writing another page
My starting point: follow one customer journey from a local search to a genuine enquiry.
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HIRING AN SEOThings to consider when hiring an SEO
Questions to ask, warning signs to notice, and a practical checklist for comparing SEO proposals.
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AI VISIBILITYAI gets your business wrong. What should you fix first?
A practical check for outdated services, conflicting locations and missing answers—with a simple business fact sheet.
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CUSTOMER QUESTIONSWhat does a customer need to know before they book?
Turn one broad search into a useful answer plan—without writing a separate blog for every question.
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ORIGINAL CONTENTWhat can your business say that AI cannot write for everyone?
Find useful details in your everyday work, then turn them into content with evidence—not another generic list of tips.
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YOUR WEBSITEWhat should your service page say to win an enquiry?
Help visitors understand your offer, trust your business and know what to do next.
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CONTENT IDEASWhat should your business blog about? Start with customer questions.
Turn the questions you already answer into useful articles, without chasing trends or writing every day.
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MEASURING PROGRESSIs your SEO working? Look beyond website traffic.
A simple way to connect search visibility with the enquiries and bookings that matter to your business.
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SOCIAL MEDIAWhat should your business post on social media? Give each post a job.
A simple way to choose useful posts from the questions your customers already ask.
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SOCIAL MEDIAYour posts get likes. Why are people not enquiring?
How I would review the path from an interesting post to a useful business conversation.
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SOCIAL MEDIAOne customer question. Three useful social posts.
A practical content exercise that adds new detail instead of repeating the same caption.
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PAID ADVERTISINGBefore paying for ads, check what happens after the click
My checklist for the offer, landing page and enquiry process before you pay for more attention.
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PAID ADVERTISINGYour ads get clicks. Are they bringing the right enquiries?
A simple enquiry review to help you decide what to change in your advertising.
Published 3 min read
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A CLEAR NEXT STEPBetter search decisions;
Better search decisions;
made practical.
Turn what you’ve read into a plan for your business. Let’s talk about your website, your customers and where to start.
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