Your posts get likes. Why are people not enquiring?
How I would review the path from an interesting post to a useful business conversation.
Inspect the path before changing everything
I would not diagnose a social media problem from a like count alone. A reaction tells you someone interacted with a post; it does not explain whether they need your service or understand how to buy it.
My first review would follow the customer’s next steps: post, profile, linked page and contact method. Write down what the person is promised at each stage. A mismatch may be easier to fix than your whole content strategy.
Check whether the offer survives the click
Illustrative example: a salon posts about a first-visit consultation. Its profile links to a homepage with six services, but no explanation of that consultation. The visitor has to start their search again.
I would make the next page explain who the consultation is for, what happens, any cost and how to request it. Use the real conditions of your offer. The job is to continue the conversation the post started.
Separate interest from fit
Read the enquiries you do receive. Are people in the area you serve? Are they asking for work you want? Are they surprised by the price or availability? These are different problems.
If the wrong people are enquiring, make the service and location more explicit. If suitable people are confused, improve the explanation. If nobody reaches the contact page, check the link and whether the post gives a reason to use it.
Choose one change to learn from
I would keep a dated note of the post, link, offer and change made. Review available clicks and enquiries alongside the actual conversations. Small numbers and seasonal demand can make a week misleading, so avoid declaring success from a single booking.
A useful review ends with a decision: keep the message, clarify the offer or test a different next step. A screenshot of engagement figures alone does not tell you which to choose.
Your next step
Ask someone unfamiliar with your business to follow the link from one post. Can they explain the offer and find how to enquire without your help? Their first point of confusion is your editing brief.