AI gets your business wrong. What should you fix first?

Imagine asking an AI assistant about your business and seeing a service you stopped offering last year. Your first instinct might be to buy an “AI SEO” package. My starting point is smaller: find out where that old information still lives.

There are three different problems worth separating: your business is missing, your business is described incorrectly, or it is mentioned accurately but nobody takes the next step. Each needs a different response. Treating all three as “we need more visibility” makes it difficult to decide what to fix.

Name the problem before changing the website

• Missing: save the exact question and consider whether your business is a good fit for it. An answer about emergency repairs is not a useful target if you only offer scheduled maintenance.
• Incorrect: write down the wrong fact and check any linked sources. Look for an old page, business listing or service description that still repeats it.
• No enquiries: inspect the page a visitor lands on. Does it explain availability, suitability and how to contact you?

A missing mention in one answer does not tell you why you were left out. Keep the question, date, platform, answer and linked pages together. That gives you something concrete to review rather than a screenshot with no context.

Make a one-page business fact sheet

Use six lines: business name; main services; locations served; opening or appointment hours; important exclusions; and booking method. Add a source page and a person responsible for each fact. This is an internal working document, not another page you need to publish.

Illustrative example: a cleaning company’s homepage says “Vancouver and the North Shore,” its contact page says “Vancouver only,” and an old article advertises weekend appointments. The owner now serves Vancouver and Burnaby, Monday to Friday. All three pages need attention before another article about cleaning tips.

Check the homepage, service pages, contact page and Google Business Profile against the approved sheet. Prioritize errors that could waste a customer’s time: the wrong area, an unavailable service or a broken booking link. Similar wording across every page is unnecessary; agreement on the facts is the goal.

Where my tool helps

My AI Hallucination Brand Fact Checker is designed to help surface contradictions in business information. Prepare your approved facts and the public pages you want to compare. Use any flagged discrepancy as a question to investigate, not an automatic correction.

For each finding, decide: is this outdated, genuinely wrong, or simply a different service context? A downtown appointment office and a wider service area can both be correct. Explain that distinction instead of deleting useful detail to make every address match.

The tool cannot determine your actual opening hours or promise that an AI answer will change. Someone in the business still needs to confirm the truth and update the relevant source.

Do you need a separate AI website?

For Google’s AI Overviews and AI Mode, Google says established SEO practices still apply: there are no special additional requirements or mandatory AI files. A supporting page must be indexed and eligible for a search snippet; inclusion is not guaranteed. See Google’s guidance on AI features. This guidance is specific to Google, not a promise about every AI platform.

My practical priority is a website that states what you do clearly and gives a customer enough detail to choose. Fix factual contradictions first, then investigate unanswered buying questions. You can improve those foundations without making claims about how a private algorithm works.